Designed for your privacy.

Designed for
your privacy.

iPhone includes innovative
privacy technologies that are designed to minimise how much of your data
Apple – or anyone else – can access.

iPhone includes innovative
privacy technologies that are designed to minimise how much of your data
Apple – or anyone else – can access.

iPhone includes innovative privacy technologies that are designed to minimise how much of your data
Apple – or anyone else – can access.

Choose
whether an app is allowed to track your activity.

With App Tracking Transparency, you can ask an app not to track your activity across other companies’ apps and websites.

Choose
whether an app is allowed to track your activity.

With App Tracking Transparency, you can ask an app not to track your activity across other companies’
apps and websites.

Safari
helps protect you against
cross-site tracking.

Safari, the web browser on iPhone, includes Intelligent Tracking Prevention which helps block trackers from following you across websites.

Safari
helps protect you against
cross-site tracking.

Safari, the web browser on iPhone, includes Intelligent Tracking Prevention which helps block trackers from following you across websites.

Mail Privacy Protection hides your activity from prying email senders.

Turn Mail Privacy Protection on in the Apple Mail app to hide your IP address. That way senders can’t link it to your other online activity.

Mail Privacy Protection hides your activity from prying email senders.

Turn Mail Privacy Protection on in the Apple Mail app to hide your IP address. That way senders can’t link it to your other online activity.

Hide My Email keeps your personal email address personal.

Create unique, random email addresses to use with apps, websites, and more, so your personal email can stay private.

Hide My Email keeps your personal email address personal.

Create unique, random email addresses to use with apps, websites, and more, so your personal email can stay private.

Apple doesn’t store your card number when using Apple Pay.

When you add your card to Apple Pay, the payment method on iPhone, your card number is never stored on the device or on Apple servers.

Apple doesn’t store your card number when using Apple Pay.

When you add your card to Apple Pay, the payment method on iPhone, your card number is never stored on the device or on Apple servers.

With iPhone, your Face ID data is never shared.

When you use the secure facial authentication on iPhone, your face data is encrypted and never stored on Apple servers.

With iPhone, your Face ID data is never shared.

When you use the secure facial authentication on iPhone, your face data is encrypted and never stored
on Apple servers.

Apple Photos lets you choose who has the full picture.

When apps request access to your photos, iPhone lets you call the shots by sharing just the ones you want instead of your entire library.

Apple Photos lets you choose who has the full picture.

When apps request access to your photos, iPhone lets you call the shots by sharing just the ones you want instead of your entire library.

Apple Health keeps your records under wraps.

You control your information in the Health app, including who you share it with.

Apple Health keeps your records under wraps.

You control your information in the Health app, including who you share it with.

A lot of life happens in text and video chats. Every iMessage is encrypted while being sent between Apple devices.

A lot of life happens in text and video chats. Every iMessage is encrypted while being sent between
Apple devices.

Your message goes here

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